Guys, I get it. Ever since health researchers declared that a complete grain was way better for you than the ultra-processed powdery stuff that's somehow still considered food, marketers have been hopping all over the whole grain bandwagon. And yes, it's generally true that the closer your food is to a whole, untouched plant, the better for you it'll be. But just because you're making something out of brown flour doesn't mean that it's automatically a Godsend for your body.
I mean, marketers are really stretching the limits of this trend. The other day at Target, I saw that they had slapped the "whole grain" label across their house brand of microwave popcorn. Yep--Target popcorn's proudly a whole grain. As opposed to all those other partial grain popcorns out there on the market. How exactly would those work? How are you supposed to pop a refined kernel? What is going on with America?
While microwave popcorn comes out on top in the totally ridiculous while technically true claims to whole grain status, here are the next most absurd products to be branded as healthful, wholesome foods--just because the flour they're made from hasn't been stripped away to pure sugar.